Guggenheim Museum Beyoncé

Beyoncé Cowboy Ads with Guggenheim Museum not authorised

Share this

According to a spokesman for the Guggenheim Museum in New York City, Beyoncé Cowboy Carter advertisement there was never formally allowed.

In a statement to Complex on Thursday (March 21), a venue spokesperson stopped short of condemning the projection, which had gone viral on social media the night before.

“The Guggenheim was not informed about and did not authorize this activation,” the individual stated in his letter.

“However, we invite the public—including Beyoncé and her devoted fans—to visit the museum May 16-20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.” They stated

The museum also added another Instagram post spoofing the Bey obsession, featuring German artist Franz Marc’s painting “Three Horses Drinking.”

They captioned it, “This ain’t Texas [cowboy emoji].”

Beyoncé unveiled the limited-edition artwork for her forthcoming album earlier this week. The video for the country-inspired song features her naked and wearing a ribbon that reads “act ii BEYINCÉ.” She also had her hair braided with beaded bangs and carried a lit cigar.

Erykah Badu appeared to be dissatisfied with Queen B’s hair in the photo, which mirrored a style the “On & On” singer has previously worn.