Travis Scott Debuts New Single ‘4×4’ During CFB National Championship Performance
Travis Scott electrified fans with a live performance of his upcoming single “4×4” during the College Football Playoff National Championship on January 20. The game, held at Mercedes-Benz Stadium, saw the Ohio State Buckeyes clinch their ninth national championship victory under the new 12-team playoff format.
The halftime show was a major highlight of the event, with Travis Scott debuting “4×4” atop the stadium. This performance marks his first official release since his critically acclaimed Utopia album in 2023, building anticipation for what’s next from the Houston-born rapper.
Fans won’t have to wait long to get their hands on the track. “4×4” is set to release on streaming platforms on Friday, January 24, as confirmed on the pre-save page at shop.travisscott.com. In addition to the song, Travis is offering an array of merchandise and physical editions, giving fans multiple ways to celebrate this new era of his music.
The rapper’s halftime performance was not only a musical moment but also a gesture of goodwill. Travis announced that 100 percent of the net proceeds from two merchandise styles — a newly designed shirt and a zip-up hoodie — will be donated to Direct Relief’s California Wildfire Response Fund. This charitable act reinforces Travis Scott’s ongoing commitment to using his platform to support meaningful causes, aligning with his history of community-focused initiatives.
The announcement and performance have created a buzz across the music and sports worlds, with fans eagerly pre-saving the single and praising the artist’s philanthropic efforts. The combination of new music, a thrilling live performance, and a charitable mission has cemented Travis Scott as an artist who continues to push boundaries both on and off the stage.
Stay tuned for the release of “4×4” this Friday, and don’t miss out on the exclusive merchandise now available on his official site. Whether through music or meaningful action, Travis Scott is kicking off 2025 with an impactful start.
TRAVIS SCOTT
4X4
LIVE DEBUT pic.twitter.com/YhoMdVXomn
— DailyRapFacts (@DailyRapFacts) January 21, 2025
